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Volume-1 Issue-12, November 2015, ISSN: 2394-0913 (Online)
Published By: Blue Eyes Intelligence Engineering & Sciences Publication Pvt. Ltd. 

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Munawwer Husain

Paper Title:

A Study of  The Role of  Marketing Strategies And Marketing Paradigms To Promote  Select  Brand in International Markets

Abstract: In this exploratory paper concentrated on the part of the promoting systems and Advertising standards. The fundamental reason for this exploration to study the examination and  Assessment of advertising method's vitality in advancing the brand in global Careful investigation strategy connected and  auxiliary information gathered for this examination. It can deal with numerous dialects and social traditions with generally adjusted items On the other hand benefit through promoting and generation process particular method the host Advertises that target nation particular client needs.

Brand, strategies, Paradigms, Promotion, International Market, Global Brand


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Munawwer Husain

Paper Title:

Influence Factors for Green Marketing in Malaysia

Abstract:    This Paper investigates the components that impact buyer conduct on purchasing  green items. All the more particularly, this study inspects the eight measurements such as social impact, natural mentality, ecological concern, saw the  reality of natural issues, saw ecological obligation, seen adequacy of natural conduct, sympathy toward mental self portrait in natural security on the green obtaining conduct of understudies from around the Malaysia.The  Pearson relationship test demonstrated that social impact, natural concern, saw reality of natural issues, saw ecological obligation also, saw purchaser viability of natural conduct considers that focus green buying conduct of purchasers separately.

Social influence, Environmental attitude, Perceived consumer effectiveness, Health & Safety


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