Influence Factors for Green Marketing in Malaysia
Dr. Munawwer Husain,Visiting Associate Professor, Department of Business Management, College of Business, University Utara Malaysia Sintok, Kedah, Malaysia.
Manuscript received on October 19, 2015. | Revised Manuscript received on October 29, 2015. | Manuscript published on November 15, 2015. | PP: 7-13 | Volume-1 Issue-12, November 2015. | Retrieval Number: L00901011215
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This Paper investigates the components that impact buyer conduct on purchasing green items. All the more particularly, this study inspects the eight measurements such as social impact, natural mentality, ecological concern, saw the reality of natural issues, saw ecological obligation, seen adequacy of natural conduct, sympathy toward mental self portrait in natural security on the green obtaining conduct of understudies from around the Malaysia. The Pearson relationship test demonstrated that social impact, natural concern, saw reality of natural issues, saw ecological obligation also, saw purchaser viability of natural conduct considers that focus green buying conduct of purchasers separately.
Keywords: Social influence, Environmental attitude, Perceived consumer effectiveness, Health & Safety.