Tendencies of Telecommunication Companies Development in the Conditions of Ukrainian Society Digitalization
Iryna Kovshova1, Nataliia Dubovyk2, Nataliia Kyryliuk3
1Kovshova I. O*., Professor, Department of marketing and business man-agement, National University «Kyiv-Mohyla academy», Ukraine.
2Dubovyk N. A., Candidate of Political Sciences, Associate Professor, Department of Documentation and Information, State University of Tele-com- munications (Kyiv, Ukraine).
3Kyryliuk N. A., Candidate of Political Sciences, Associate Professor, Department of Documentation and Information, State University of Tele-com- munications (Kyiv, Ukraine)
Manuscript received on April 29, 2020. | Revised Manuscript received on May 19, 2020. | Manuscript published on May 30, 2020. | PP: 124-130 | Volume-4, Issue-9, May 2020. | Retrieval Number: I0911054920/2020©BEIESP | DOI: 10.35940/ijmh.I0911.054920
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The article elaborates theoretical and methodological provisions and practical recommendations for development of telecommunication companies in conditions of Ukrainian society digitization. It is established that the development of Ukrainian telecommunications companies is cyclical and depends on indus-trial ambitions of global technology corporations, on investments in research and development, consumer requirements and needs for communication. A pilot study was conducted and a method- ology for determining the level of consumer satisfaction with tel-ecommunication services was developed, based on the synthesis of individual assessments according to certain characteristics of services with criteria of importance of this or that characteristic for consumers. The tendency of dependence of demand for tel-ecommunication devices and services on cumulative marketing pressure of technological and telecommunication companies in the conditions of digitalization of Ukrainian society was revealed. Consumers of innovative models of telecommunications devices are putting pressure on operators and providers and demanding the functionality of equipment, density and technological excellence of telecommunications networks. These criteria become crucial when Ukrainian households choose certain companies to receive telecommunications services. The scientific novelty of the obtained results is to develop a method for determining the level of consumer satisfaction with telecommunication services based on the synthesis of individual assessments of certain characteristics of services with importance criteria of a particular characteristic for consumers.
Keywords: Telecommunications, company, digitization, trends, services, society, development, target audience.