A Study on Impact of E-Commerce on Consumer Buying Behaviour (With Special Reference to Grocery Products, Consumer of Coimbatore District)
N.S. Lissy1, M. Esther Krupa2
1Dr. N. S. Lissy, Department of Commerce with E-Commerce, PSG College of Arts & Science, Coimbatore (Tamil Nadu), India.
2Dr. M. Esther Krupa, Department of Commerce with E-Commerce, PSG College of Arts & Science, Coimbatore (Tamil Nadu), India.
Manuscript received on 20 February 2023 | Revised Manuscript received on 20 March 2023 | Manuscript Accepted on 15 April 2023 | Manuscript published on 30 April 2023 | PP: 28-31 | Volume-9 Issue-8, April 2023 | Retrieval Number: 100.1/ijmh.G1584039723 | DOI: 10.35940/ijmh.G1584.049823
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: E-commerce not only means conducting business on the internet. In the era of internet technology, e-commerce has completely changed our lifestyle. E-commerce continues to achieve success, and it has become increasingly critical for businesses to follow current trends, as technology changes, consumer behaviour also changes. Consumer behavior has a tremendous impact on e-commerce. Electronic commerce is far more than just transacting business over the internet. It will have a far-reaching and more significant effect than we presently realize. This is because the information technology revolution is co-occurring with other trends, most notably the globalisation of business. The new era of global e-commerce is giving rise to an entirely new economy, which will profoundly impact our lives, reshape competition across multiple sectors, and alter the global economy.
Keywords: E-commerce, Consumer Buying Behavior, Online Grocery Shopping
Scope of the Article: Economy