Evaluation of the Implementation of University Social Responsibility in Morocco
Samira Mili1, Abdelrhani Bouayad2, Abdelali Lahrech3
1Samira Mili*, Assistant Professor of Higher Education, Polydisciplinary Faculty of Errachidia, Moulay Ismail University – Meknes – Morocco.
2Abdelrhani Bouayad, Professor of Higher Education and Dean of the Faculty of Law, Economics and Social Sciences, Moulay Ismail University – Meknes – Morocco.
3Abdelali Lahrech, Professor of Higher Education, Faculty of Law, Economics and Social Sciences, Moulay Ismail University – Meknes – Morocco.
Manuscript received on March 03, 2020. | Revised Manuscript Received on March 05, 2020. | Manuscript published on March 15, 2020. | PP: 74-79 | Volume-4 Issue-7, March 2020. | Retrieval Number: G0685034720/2020©BEIESP | DOI: 10.35940/ijmh.G0685.034720
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Moroccan society is going through a series of transformations in its relations between institutions and the community; in this context, the university, starting from its university mission centered on training and investigation for the development of knowledge, promotes a major involvement concerning the needs of society, known as university social responsibility (USR). Indeed, lately we often approach the theme of “social responsibility” as an ethical dimension that each organization or institution should adopt, integrate and promote in its daily activity. The business world has obviously welcomed and developed the idea for a long time, however thinking about social responsibility has only just begun in universities, especially those in Morocco. This article aims to examine the current situation of the integration of USR practices within Cadi Ayyad University ranked first according to World University Rankings of 2019 and based on indicators developed by the model of Pacto Global Red Colombia of 2018 The results obtained demonstrate that despite the efforts made in this direction, the Moroccan University is in an embryonic stage compared to European universities.
Keywords: Corporate Social Responsibility, University Social Responsibility, Sustainability, Indicators, Stakeholders, environment.