Advertising Strategies towards Britannia Products
A. Nithya1, S. Gobinath2 
1Dr. A. Nithya, Management Sciences, Kongunadu College of Engineering and Technology, Trichy, India.
2Dr. S. Gobinath, Mechanical Engineering, Kongunadu College of Engineering and Technology, Trichy, India

Manuscript received on October 16, 2016. | Revised Manuscript received on October 24, 2016. | Manuscript published on November 15, 2016. | PP: 6-8 | Volume-2 Issue-6, November 2016. | Retrieval Number: F0125112616
Open Access | Ethics and Policies | Cite
© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (

Abstract: Advertising is a technique used to catch the people’s attention. Advertising is an important and mandatory for every company to make themselves recognized to the public. Selling goods with the help of advertisement is the best way. Some people believe that it is fundamental part of modern life and they couldn’t imagine their every-day survival without it. Advertising serve as a guide to the consumer in the mass market to find the right choice of their product what they actually required. If there are no advertisements, we would not be able to know the differences between each goods. They are our guides while we are doing shopping and they also point out to us the products, which are the best. Advertising makes our life more cheerful and healthier by way of providing us needy and necessary product. When the word cheerful and healthier we come across, suddenly the brand Britannia often comes to our mind. Among so many beverages industries, the Britannia has taken a pivotal role in the mind of consumers and global market. No Industry can sustain in the business world without advertisement. This is how the researcher is keen to know about the consumer response towards Britannia products and suggested strategies to incorporate the creativity in the product to attract the consumer to the maximum extent.
Keywords: Britannia, Advertisements, Selling Strategy, Packaging, Sales promotion Techniques.