Schemes on Au – Why? and How?
Ajith Kumar A.1, Aishwarya S.2

1Ajith kumar A*, PGDM, Thiagarajar School of management, Madurai, Tamilnadu, India.
2Aishwarya S, PGDM, Thiagarajar School of management, Madurai, Tamilnadu, India. 
Manuscript received on November 12, 2019. | Revised Manuscript received on November 15, 2019. | Manuscript published on November 15, 2019. | PP: 27-30 | Volume-4 Issue-3, November 2019. | Retrieval Number: C0449114319/2019©BEIESP | DOI: 10.35940/ijmh.C0449.114319
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Abstract: People on more concerned-on investments and savings. Here we are going talk about a part of investment where the investments are on gold. This paper is all about gold schemes on different forms like in government bonds, there are also schemes similar to mutual fund in gold, Where in mutual funds it deals with money to be invested on various firms it may also in the form of company shares-In the similar way in terms of gold we have ETF as a one scheme and also about the jewelers that do have schemes on gold making a break up to different payments to acquire a total amount were in return they get gold after the completion of payment period with some extra benefits like gifts, discounts etc. This paper is going to talk about how the firms are able to make profit as the gold rate keeps on increasing, how successful investors manage risk and return?, If there is no much profit then why people do it? We got answers for those questions. This paper will give details from business point of view.
Keywords: Customer Canvas, Investment, Return, Scheme.