The Effect of Perceived Value and Personal Selling on Participants ‘Decision on Employment BPJS Bengkulu Branch (Case Study on Wage Non-Recipient Category Customer)
Nurhidayati1, Zakaria Wahab2, Dan Marlina Widiyanti3
1Nurhidayati*, Magister Management, Economic Faculty, University of Sriwijaya.
2Zakaria Wahab, Magister Management, Economic Faculty, University of Sriwijaya.
3Dan Marlina Widiyanti, Magister Management, Economic Faculty, University of Sriwijaya.
Manuscript received on August 04, 2019. | Revised Manuscript received on August 14, 2019. | Manuscript published on August 15, 2019. | PP: 43-48 | Volume-3 Issue-12, August 2019. | Retrieval Number: L03290831219/2019©BEIESP | DOI: 10.35940/ijmh.L0329.0831219
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The purpose of this study was to determine the effect of perceived value and personal selling on participants’ decisions on BPJS Employment in the category of Non Wage Recipients (NRP). The population in this study were all BPJS Employment participants in the Non Wage category during 2018. The sample in this study was 100 respondents. The analysis technique in this study used multiple linear regression analysis. The results of this study indicate that the variables perceived value and personal selling jointly influence the decisions of the BPJS Employment participants. Perceived value has a positive and significant effect on participants’ decisions and personal selling has a positive and significant effect on the decisions of BPJS Employment participants.
Keywords: Perceived Value, Personal Selling, Participants Decisions.