Analysis of the Influence of Product Quality and Promotion of Consumer Decisions to Subscribe to Mnc Vision (Case Study at pt. Mnc Sky Vision Palembang)
Amrulah Robi1, Zakaria Wahab2, Marlina Widiyanti3
1Amrulah Robi*, Corresponding Author, Candidate Master of Management in Magister Management University of Sriwijaya, Indonesia.
2Zakaria Wahab, Faculty of Economics, Master of Management, Sriwijaya University.
3Marlina Widiyanti, Faculty of Economics, Master of Management, Sriwijaya University.
Manuscript received on July 29, 2019. | Revised Manuscript received on August 03, 2019. | Manuscript published on August 15, 2019. | PP: 14-18 | Volume-3 Issue-12, August 2019. | Retrieval Number: L03240831219/2019©BEIESP | DOI10.35940/ijmh.L0324.0831219
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Abstract: This study aims to look at consumer decisions in subscribing to MNC Vision at PT. MNC Sky Vision Palembang with independent variables of quality research and promotion. The study population was 540 MNC Vision customers in Palembang in 2018. As for the sample, there were 100 customers at the MNC Vision Palembang. This study uses the research method of multiple linear regression analysis. Based on the test results it was found that there was a positive and significant influence on the quality and promotion of consumer decisions in influencing consumer decisions to subscribe to MNC Vision.
Keywords: Quality Product, Promotion, Decisions of Consumer