Covid-19 Impact: Indonesia Tourism in New Normal Era
Eddy Guridno1, Aberar Guridno2
1Dr. Eddy Guridno, S. E., M. Si. M., Assistant Professor, National University, Jakarta, Indonesia.
2Aberar Guridno, M. AP., Secretary of Professional Development Board, National University, Jakarta, Indonesia.
Manuscript received on July 05, 2020. | Revised Manuscript received on July 07, 2020. | Manuscript published on July 15, 2020. | PP: 31-34 | Volume-4 Issue-11, July 2020. | Retrieval Number: K10490741120/2020©BEIESP | DOI: 10.35940/ijmh.K1049.0741120
Open Access | Ethics and Policies | Cite
© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study examines the problem of the impact of Covid-19 on the Tourism Industry in the New Normal Era, which is a previously unusual or unfamiliar situation which is then made into a standard of habit or expectation. This research is expected to be able to further explain the impact of Pandemic Covid-19 on the tourism industry which must recover immediately from the slump in Post Covid-19 or in the New Normal Era, able to explain where the tourism industry is going, how governance and how the tourism industry will be able to adapt with the dramatic restructuring of the economic and social order in business and society. The method in this research is a qualitative method with case studies to describe the complete picture of the events under study. Data obtained from various sources, documents, and other written data. The findings of this study explain that all components of the tourism industry both government, hospitality, travel businesses, tourism objects and various other supporting institutions as a whole must be able to have protocols as a standard that must be adhered to in providing services and services in all sectors of the tourism industry. Meanwhile the governance of the tourism industry must be able to optimize marketing strategies by making full use of the various advantages of information communication technology that will be very dominant in all sectors of activity which will thus be able to adapt to various global economic and business restructuring.
Keywords: Covid-19 Pandemic, Tourism Industry, Marketing, New Normal Era.