Maximum Profit on the Electrical Appliance Store in Sidoarjo
Icha Almasha Vilantika Poetri1, Verina Aldera Pratama2, Evi Thelia Sari3

1Icha Almasha Vilantika Poetri*, Student, STIE Mahardhika, Surabaya Indonesia.
2Verina Aldera Pratama, Student, STIE Mahardhika, Surabaya Indonesia.
3Evi Thelia Sari, Senior Lecturer, Department of Management, STIE Mahardhika, Surabaya Indonesia.
Manuscript received on May 05, 2020. | Revised Manuscript received on May 24, 2020. | Manuscript published on May 30, 2020. | PP: 162-165 | Volume-4, Issue-9, May 2020. | Retrieval Number: I0925054920/2020©BEIESP | DOI: 10.35940/ijmh.I0925.054920
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Abstract: This research is based on Microeconomic Theory about the quantity of production that provides maximum profit. The purpose of this research is to find out and analyze how much quantity of product (Q) for sale, which gives the maximum profit, in the Electrical Appliance StoreElectric Shop business in the suko market, suko village, sidoarjo-sidoarjo. Data is quantitative, sourced directly from the object of research (primary data). Data collection method using interview and documentation instruments in Oktober 2019 – March 2020 and the data presentedis sales data per month and the product we examne are Lamps. The analytical tool used is the Maximum Profit Analysis with the Total Approach which compares total revenue with total cost (TR – TC), and the Marginal Appoarch method, which is a condition where marginal revenue is equal to marginal cost (MR = MC). The results of this research are seen from the data that is already available, pointed MR> MC. That means the electrical equipment store “Ayu sell” has not reached the point of maximum profit.
Keywords: Maximize, profit, production quantity, total revenue, total cost.