Behaviour of Students Towards Electronic Food Delivery Platforms
Mahipal Chandan*, BBA Student, NMIMS Anil Surendra Modi School of Commerce, Mumbai, India.
Manuscript received on May 04, 2020. | Revised Manuscript received on May 12, 2020. | Manuscript published on May 30, 2020. | PP: 89-95 | Volume-4, Issue-9, May 2020. | Retrieval Number: I0917054920/2020©BEIESP | DOI: 10.35940/ijmh.I0917.054920
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: As the market sees a growth in the electronic food delivery apps services, it becomes important to analyze the market, the consumer behavior and perception towards the service. This will in turn help to understand what the consumer wants. By capitalizing on these findings, the companies can innovate and define new strategies and serve them better. The problem which the researcher studied in the paper was to study the perception, satisfaction and behaviour of college students towards electronic food delivery platforms in Mumbai. In this research, 144 people were surveyed to find out different consumer attitudes of the customers like the loyalty, spending pattern, nutritional intake, the preferred mode of payment. The research would help the various platforms, mainly Zomato and Swiggy to focus on the areas where they are lacking and help them better target the needs of the consumer. It can help them target the new consumers through popular channel. They can know about the consumers preferences with respect to payment options, availability of healthy food and various other aspects.
Keywords: Consumer behaviour and perception, electronic food delivery, nutritional intake, Swiggy, Zomato.