Fin Tech: A New Avenue of Banks to Enhance Customer Digital Experience (DX)
Landa Ramesh

Dr. Landa Ramesh, Associate Professor, Department of Management Studies, K L E F, Vaddeswaram, Guntur (Andhra Pradesh) India.
Manuscript received on May 07, 2019. | Revised Manuscript received on May 14, 2019. | Manuscript published on May 15, 2019. | PP: 56-61 | Volume-3 Issue-9, May 2019. | Retrieval Number: I0271043919 /19©BEIESP
Open Access | Ethics and Policies | Cite
© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (

Abstract: The rise of fintech startups and the broadening ambitions of the world’s digital titans are putting increased pressure on traditional banks, insurers, and other players. Customers no longer expect their bank to provide the best digital experience (DX) amongst its peers, but amongst all the organizations they interact with. Due to a plethora of data, fintech startups have gained significant grip, by introducing innovative and successfully offering products and distinctive solutions for consumer demand, efficiently and conveniently at lower transaction cost. In view of increased number of digitally enlighten customer and rising adoption rate of finTecc, the banks and fintech firms should not view as a rivalry to each other but as collaborative partner on the grounds of their relevance and interdependence. The paper discussed the rationality behind collaborations of Banks with FinTech Startups, challenges and supportive Environment.
Keywords: FinTech, Bank, Collaboration, Digital Experience (DX).