A study on the Effects of Sales Promotion of Herbal Products on Consumer Buying Behavior at Nagpur City
Taffajulali M. Sayyad1, Snehal Godbole2
1Mr. Taffajulali M. Sayyad, Student, Dr. Ambedkar Institute of Management Studies and Research, Deekshabhoomi, Nagpur (Maharashtra), India.
2Dr. Snehal Godbole, Assistant Professor, Faculty of Marketing Management, International Business and Banking & Insurance, Dr. Ambedkar Institute of Management Studies and Research, Deekshabhoomi, Nagpur (Maharashtra), India.
Manuscript received on April 18, 2019. | Revised Manuscript received on May 10, 2019. | Manuscript published on May 15, 2019. | PP: 12-17 | Volume-3 Issue-9, May 2019. | Retrieval Number: I0262043919 /19©BEIESP
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: With changing time the requirement and choices of the customers have changed. There are several factors that are responsible for this change. The Herbal industry is growing as customers are now becoming more health and skin conscious. The purpose of this research paper is to find out the behaviour of the consumers with respect to the promotional strategies uses by the herbal companies for profit maximization. For the purpose of this study the parameters that were considered to find out the influence on the buying behaviour were that how sales promotion techniques are most important to attract customers and through that process they can increase profit of the companies. Price Discount, Free sample, Buy-one Get-one free, Loyalty program.
Keywords: Promotional strategies, price discounts, loyalty programs.