An Estimation on Promotion and Advertisement Awareness in Case of Airasia
Dr. Munawwer Husain, Visiting Associate Professor, School of Business Management, College of Business, University Utara Malaysia, Sintok, Kedah, Malaysia.
Manuscript received on July 19, 2015. | Revised Manuscript received on August 03, 2015. | Manuscript published on August 15, 2015. | PP: 12-16 | Volume-1 Issue-10, August 2015. | Retrieval Number: I0077071915
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Air line service like Air Asia has been a big success threat for other airline service in the country. Those days flying is only related to rich and wealthy people. But now with the cheap fair, everyone can fly.This article explains on how AirAsia needs to look for another location to cater to their customers need as KLIA is a bit too crowded.Air Asia is targeting their passenger comforts at the pricing level that result in the increase of their passenger comforts at at his pricing level that result in the increase of their profits. The research question is distributed in this research. Respondendents are randomly selected from Air Asia main airports. Most of the respondent agrees that AirAsia advertisement or a promotion that has been launch is usually straight to the point and clear.The advertisement is usually wordy but straight to the point . With all big letters and well place design make it easy to be understood.
Keywords: Promotion, Advertisement, Market penetration.