“Practice of Organizational Storytelling in Indian B – Schools – A Key to Retention of Knowledge”
Kasturi Rohit Naik1, Srini R. Srinivasan2
1Ms. Kasturi Rohit Naik, Assistant Professor, Department of MMS, Navinchandra Mehta Institute of Technology and Development Institute, Mumbai, Maharashtra, India.
2Dr. Srini R. Srinivasan, PhD., Presently working as Associate Professor, Jamnalal Bajaj Institute of Management Studies, Mumbai, Maharashtra, India.
Manuscript received on June 15, 2015. | Revised Manuscript received on June 29, 2015. | Manuscript published on July 15, 2015. | PP: 1-3 | Volume-1 Issue-9, July 2015. | Retrieval Number: I0076071915
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Studies related to organizational storytelling dates back to early 1980s. Organizational Storytelling is one of the most recent management trends, and there has been an increased rise in storytelling research as well as consultation. Due to continuous change in demands across nearly every domain of employment, adults who are employed in or who are preparing for particular domain of study are finding that they need to be capable of learning new information at increasingly rapid paces just to keep up with minimum industry standards (Rose and Nicholl, 1997). B-school faculties, organizational trainers, consultants and other adult educators are responding to this information demand by employing learning and development strategies and identifying contemporary teaching methods to more effectively convey the information needed within limited timeframes. There is consent in literature that storytelling offers an extremely natural and powerful means to convey, learn, and retain information. This paper attempted to review the literature on organizational storytelling with the objective of evaluating its effectiveness as retention tool in Indian B-schools for adult learners.
Keywords: Organizational storytelling, Indian B-schools, retention, domain, management, effectiveness.