Consumers Perception on Quick Service Restaurants
Datrika Venkata Madhusudan Rao1, Narmada Kalgi2, Neha Choudhary3
1Dr. Datrika Venkata Madhusudan Rao*, Professor, Department of Management, Jain University, Bangalore (Karnataka), India.
2Dr. Narmada Kalgi. Assistant Professor, Department of Management, Jain University, Bangalore (Karnataka), India.
3Dr. Neha Choudhary, Assistant Professor, Department of Management, Jain University, Bangalore (Karnataka), India.
Manuscript received on March 09, 2021. | Revised Manuscript received on March 15, 2021. | Manuscript published on March 30, 2021. | PP: 66-70 | Volume-5 Issue-7, March 2021. | Retrieval Number: 100.1/ijmh.G1268035721 | DOI: 10.35940/ijmh.G1268.035721
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: QSR mean restaurants that offer quick, effective, take-out prepared foods at sensible costs. The size of the coordinated Indian QSR market is $ 167 bn. In light of the high populace and enormous extent of youth in India for QSR are flourish but it may, having openings isn’t sufficient; they need to change over them into a beneficial business. Keeping in view the Indian propensities and changing inclinations towards food utilization, the principal reason for this research is to comprehend the business, recognize the basic factors that can influence the recurrence of client’s visits to QSRs. As indicated by the research for the majority of the respondent’s quality food is one of the key variables which first rings a bell when they think about their most favored QSR. Neatness, food assortment, quality, administration, seating space, healthy benefit, and scrumptious food are significant components that assume a significant part in building client insight about the QSR. The greater part of the respondents visits QSR for reward and investing energy with family and furthermore for unwinding. The primary goal of the examination is to contemplate the shopper’s discernment towards Quick Service Restaurants (QSR) which empowers us to comprehend buyer’s conduct. The utilization example of shoppers causes us to comprehend their inclinations. This examination is exploratory in nature and has utilized a cross-segment time skyline since it comprises of meetings completed in a limited ability to focus time through a survey having 20 closed questions from the example populace of 200 individuals picked by irregular inspecting strategy. The information gathered is investigated utilizing pie diagrams, rate examination, and chi-square. The investigation helps in giving significant ramifications to QSR arranging and tasks. This examination depends on information gathered through surveys and investigation. This research will help the key QSRs how they should deal with get more clients and to improve client faithfulness.
Keywords: Quick Service restaurants, Fast food, Eat out, Service and Quality.