Study of Consumer Buying Behavior towards Bicycle under EPS and LPS
Jay Prakash Verma1, Rutik Ravindra Sakharkar2
1Dr. Jay Prakash Verma, Assistant Professor, Pune Institute of Business Management, Pune (Maharashtra), India.
2Rutik Ravindra Sakharkar, Student, MBA, Pune Institute of Business Management, Pune. (Maharashtra), India.
Manuscript received on 28 December 2023 | Revised Manuscript received on 14 February 2023 | Manuscript Accepted on 15 February 2024 | Manuscript published on 28 February 2024 | PP: 25-35 | Volume-10 Issue-6, February 2024 | Retrieval Number: 100.1/ijmh.E168010050124 | DOI: 10.35940/ijmh.E1680.10060224
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The buying behaviour towards the bicycle is studied by the theoretical knowledge of EPS and LPS. The basics of consumer behaviour are analysed statistically to gather different influential factors. The Sequence of the EBM model is also used to understand the theory for forwarding the study to the statistical model. The historical background of the bicycle and product differentiation is structured to determine the outcome. SPSS is used to study the correlation and the Chi-square of the difference variables. Using the Chi-square test, we conclude that there is a significant relationship between the purchase of bicycles and the income level of customers. Using the Chi-square test, we conclude that there is a substantial relationship between the purchase of bicycles and the Gender of the customers. There is a more significant influence of consumer behaviour on his purchase decision, where out of 10 variables, seven variables are found to be important in relation to the theory.
Keywords: Consumer Buying Behaviour, Bicycle, EBM model, Perception, Satisfaction, Environmental Influence, EPS, LPS.
Scope of the Article: Business Processes Improvement/Management