Marketing Services to Promote Art & Handicraft Practices Adopted by the Self Help Groups of Shimla District, Himachal Pradesh.
Devender Sharma*, Assistant Professor, Green Hills Engineering
college Solan Himachal Pradesh.
Manuscript received on April 11, 2020. | Revised Manuscript Received on April 15, 2020. | Manuscript published on April 15, 2020. | PP: 01-04 | Volume-4 Issue-8, April 2020. | Retrieval Number: E0535014520//2020©BEIESP | DOI: 10.35940/ijmh.E0535.044820
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Marketing services provided by government agencies to promote art and handicraft. The key objectives of the study were, to study various marketing services provided by government agencies to promote art and handicraft, the awareness level of self-help groups, perception of the self-help groups towards marketing schemes used by government agencies to promote art and handicraft. A structured questionnaire was prepared for the present study. It was found that skills training on handicraft and cluster development were the schemes useful for the promotion of art and handicraft.
Keywords: Art & Handicraft, Cluster Marketing Services, Promotion.