Role of Locus of Control on Micro Entrepreneurs
P. S. Vijay Anand

P.S.Vijay Anand*, Assistant Professor, Department of Management Studies, Narayanaguru College of Engineering, Kanyakumari District.
Manuscript received on December 10, 2019. | Revised Manuscript received on December 12, 2019. | Manuscript published on December 15, 2019. | PP: 06-07 | Volume-4 Issue-4, December 2019. | Retrieval Number: C0448114319/2019©BEIESP | DOI: 10.35940/ijmh.C0448.124419
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Abstract: This article is focused on the role of locus of control on the micro Entrepreneurs. Micro Entrepreneurs plays a major role in the development of an economy of a county. Every individual has their own beliefs and their level of outcome of their beliefs depends on their own personality. This level of belief was identified and developed by Julian.B.Rotter in 1954. He developed this as a personality study and his study has been applied in various areas in psychology and also in management .Since we know that difference in gender may place a major role in the success of the enterprises. The research is done mainly to understand the level of Locus of control among the Micro Entrepreneurs and also its influence on the difference in gender. The researcher has used the scale introduced by Rotter to evaluate the locus of control amount the micro entrepreneurs. Sample size of 200 is taken in and around kanyakumari District. for statistical analysis. From the analysis it is found that womens are having more External Locus of control than mens who have more Internal Locus of control.
Keywords: locus of control, Micro entrepreneurs, Gender Difference