Global Marketing Strategies of SME’s in Malaysia
Dr. Munawwer Husain, Visiting Associate Professor, School of Business Management, College of Business Management, University Utara Malaysia.
Manuscript received on January 20, 2016. | Revised Manuscript received on February 03, 2016. | Manuscript published on February 15, 2016. | PP: 18-23 | Volume-2 Issue-3, February 2016. | Retrieval Number: C0109022316
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The different issues facing he SMEs as it adds to a worldwide showcasing technique are then talked about, beginning with the starting advancement of the methodology, trailed by the continuous procedure of refining and adding to that system and merging the methodology to enhance effectiveness and aggressiveness in worldwide markets. The paper introduces the hypothetical foundation to internationalization techniques for the SMEs business., In this paper exhibits an uncommon case of utilization diverse methodologies to little and medium-sized firms. Keeping in mind the end goal to uncover the unmistakable internationalization advancement systems of SMEs. In which ways these procedures actualized to make the progress objectives of SMEs. This paper approach subjective and rely on upon audit the auxiliary information data.
Keywords: Global, Marketing Strategies, SME.