A Study on Customer Perception Towards Supermarkets in Goa
Lamaan Sami1, Pushpender Kumar2
1Dr. Lamaan Sami, Assistant Professor, Department of Commerce, Aligarh Muslim University, Aligarh (Uttar Pradesh) India.
2Dr. Pushpender Kumar*, Assistant Professor, Institute of Management Studies (IMS) Ghaziabad (Uttar Pradesh) India.
Manuscript received on November 10, 2021. | Revised Manuscript received on November 25, 2021. | Manuscript published on November 30, 2021. | PP: 27-30 | Volume-6 Issue-3, November 2021. | Retrieval Number: 100.1/ijmh.B1400116321 | DOI: 10.35940/ijmh.B1400.116321
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: People shift their buying from local retail stores to supermarkets, because of many reasons. This trend shift has not only been seen in metro cities but in small towns too. These change in perceptions of the customer insight the researcher and other stakeholder to study the reason behind it. This study tries to understand the demographic profile of the customers in Goa and compare the perception of customers towards supermarket and local retail stores. It has observed that people prefer supermarkets more as compared to the local retail store.
Keywords: Customer- Perception, Supermarket, Retail Store.