Business Model Design Using a Sustainable Business Model Approach to Support Petshop Business Model Development Strategies (Case Study Galaxy Petshop Bukittinggi)
Jacinta Jasmine1, Agus Achmad Suhendra2, Ilma Mufidah3
1Jacinta Jasmine, Department of Industrial Engineering, Telkom University, Bandung (Jawa Barat), Indonesia.
2Agus Achmad Suherndra, Department of Industrial Engineering, Telkom University, Bandung (Jawa Barat), Indonesia.
3Ilma Mufidah, Department of Industrial Engineering, Telkom University, Bandung (Jawa Barat), Indonesia.
Manuscript received on 20 August 2025 | First Revised Manuscript received on 12 December 2025 | Second Revised Manuscript received on 03 January 2026 | Manuscript Accepted on 15 March 2026 | Manuscript published on 30 March 2026 | PP: 30-40 | Volume-12 Issue-7, March 2026 | Retrieval Number: 100.1/ijmh.A175211010924 | DOI: 10.35940/ijmh.A1752.12070326
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Galaxy Petshop is a business that sells pet-related products and services. In the current conditions, where the culture of raising animals is growing, there are many competitors in the pet shop sector, which means business actors must be more creative in developing strategies to run their businesses. Apart from that, many business actors do not yet realize the importance of business sustainability in the future (Sustainable Business). This research aims to (1) determine the description of the Galaxy Petshop MSME business model in creating a sustainable business. (2) Knowing the position of Galaxy Petshop MSMEs in comparison to similar companies. (3) formulate strategies and find out the results of recommendations for alternative strategies for proposing sustainable business models. The research results show that 1) Determining the Galaxy Petshop MSME business model using the Sustainable Business Model approach is described based on 9 elements. 2) Based on the results of the SWOT analysis, the IFAS and EFAS values show the position of Galaxy Petshop MSMEs in quadrant I, which, under these conditions, shows a growth position. 3) Knowing the strategic value of each block in the Sustainable Business Model elements of Galaxy Petshop MSMEs. This research concludes that a new business model development strategy is needed to improve and develop Galaxy Pethsop Bukittinggi
Keywords: MSME, Model Bisnis, Triple Layered Model Business Canvas, Analisis SWOT, Analytical Hierarchy Process
Scope of the Article: Resource Management