Most Preferred Investment Avenues: An Empirical Study of Rajkot City
Bharadia Mital
Bharadia Mital, Assistant Professor, Department of Commerce, Vivekananda College of Commerce, Ahmedabad (Gujarat), India.
Manuscript received on 11 March 2025 | First Revised Manuscript received on 13 March 2025 | Second Revised Manuscript received on 19 May 2025 | Manuscript Accepted on 15 June 2025 | Manuscript published on 30 June 2025 | PP: 20-22 | Volume-11 Issue-10 June 2025 | Retrieval Number: 100.1/ijmh.H181111080425 | DOI: 10.35940/ijmh.H1811.11100625
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study is about the various investment avenues. This study generally used the weighted average method based on respondents’ preferences. There are three types of preference, i.e. most preferred, moderately preferred, and least preferred. This study takes data from primary-based data, i.e. 100 questionnaire forms. The study analyzes the ranking among investment avenues and the wise distribution of respondents with the help of the weighted average method. This study shows the behaviour of investors among selected investment avenues. This study focused on understanding the behaviour of households as investors in various financial instruments, which are traded in markets regulated by SEBI and other instruments. As investors, the households evaluate multiple options, including those traded in formal markets under regulation. To this extent, the study has looked at various financial saving instruments. The study is based on a random sampling of 100 household respondents in Rajkot city. It is estimated that there are 24.5 million investors in India. The study points to households’ relatively low participation rates in the securities market, though there has been growth in the investor population over the past 10 years. In this study there is deeper analysis of the economic well-being of the Indian population flowing through socio-economic and demographic indicators at the level of the household (e.g. rural–urban, sector of employment, primary source of income, state of residence, social group), and chief earners (their occupation, education, and age, etc.). These have a significant bearing on earning, spending, and saving.
Keywords: Investment Behaviour, Investment Preferences, and Investment Avenues.
Scope of the Article: Business