Volume-11 Issue-11, July 2025

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Volume-11 Issue-11, July 2025, ISSN: 2394-0913 (Online)
Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP)

A Study on the Relationship between Employee Engagement and Faculty Retention in Higher Education Institutions
Savita Singh1, Ajit Singh Patel2

AI in Action: Understanding Consumer Response in Cross-Channel Marketing
Narsis I1, Sumathi K2

Niche Focused Marketing in India: Challenges and Opportunities
Santhosh C. Gidamallanavar

Driving Entrepreneurial Aspirations: The Interplay of Motivation and Leadership in Trainee Development
Jecob Konwar1, Maitreyee Mayuree Sharma2, Biraj Dutta3

Editor-In-Chief

Prof. Mounir El Khatib
Ph.D.(Management), M. Phil.(Management), M.Sc.(Com. Eng.) B.Sc.(Com. Eng.)
Associate Professor, Department of Management, Hamdan Bin Mohamad Smart University (Dubai), UAE.
Links:Google Scholar
 Specialization: Digital Transformation, Project and Program Management, Information Technology

General Editors

Dr. Alimnazar Islamkulov
D.Sc.(Economics), Ph.D.(Economics), M.Sc.(Public Finance), B.Sc.(Finance)
Member of IEEE
Director, The Transformation Centre, Tashkent State University of Economics, Tashkent, Uzbekistan.
Links: Google Scholar, ORCID
Specialization: Public Finance, Tax and Taxation, Public Funding

Dr. Bishnu Prasad Mohapatra
Ph.D. (Political Science), M.Phil. (Political Science), M.A (Political Science), B.A (Political Science)
Member of Springer
Assistant Professor, School of Liberal Arts, Dr. Viswanath Karad MIT-World Peace University, Pune (Maharashtra), India.
Links: Google Scholar, ORCID, Scopus,  Research Gate
Specialization: Democratic Governance, Development, Local Governments, Fiscal Decentralisation, Social Movements

Associate Editors

Dr. B. Balanagalakshmi
Ph. D. (Commerce), MBA, M. Phil. (Commerce), M. Com. (Commerce), B. Com. (Commerce)
Member of WOS
Assistant Professor, Department of Business, Koneru Lakshmaiah Education Foundation, Hyderabad (Telangana), India.
Links: Google Scholar, ORCID, Scopus, Research Gate
Specialization: Human Resources, Finance