Volume-1 Issue-9

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Volume-1 Issue-9, July 2015, ISSN: 2394-0913 (Online)
Published By: Blue Eyes Intelligence Engineering & Sciences Publication Pvt. Ltd. 

Page No.



Kasturi Rohit Naik, Srini R. Srinivasan

Paper Title:

“Practice of Organizational Storytelling in Indian B – Schools – A Key to Retention of Knowledge”

Abstract: Studies related to organizational storytelling dates back to early 1980s. Organizational Storytelling is one of the most recent management trends, and there has been an increased rise in storytelling research as well as consultation. Due to continuous change in demands across nearly every domain of employment, adults who are employed in or who are preparing for particular domain of study are finding that they need to be capable of learning new information at increasingly rapid paces just to keep up with minimum industry standards (Rose and Nicholl, 1997). B-school faculties, organizational trainers, consultants and other adult educators are responding to this information demand by employing learning and development strategies and identifying contemporary teaching methods to more effectively convey the information needed within limited timeframes. There is consent in literature that storytelling offers an extremely natural and powerful means to convey, learn, and retain information. This paper attempted to review the literature on organizational storytelling with the objective of evaluating its effectiveness as retention tool in Indian B-schools for adult learners.

Organizational storytelling, Indian B-schools, retention, domain, management, effectiveness


1.        Abrahamsen, C. (1998), “Storytelling as a pedagological tool in higher education”, Education. 11 8(3). Retrieved October 7,2005 fiom the Ebsco Host database.
2.        Baker R. T and Gower K. (2010), “Strategic application of storytelling in organizations toward effective communication in diverse world”, Journal of Business Communication, 47(3), pp. 295-312.

3.        Baker.B and Boyle C. (2009), “The timeless power of storytelling”, Journal of sponsorship, 3(1),pp. 79-87

4.        Denning, S. (2004), “The power of storytelling”, Knowledge Management, 7(4), Retrieved May 29,2005 from the Ebsco Host database.

5.        Denning, S. (2005), “The leaders guide to storytelling”, San  Francisco, CA: Jossey-Bass.

6.        Heo, H. (2004), “Inquiry on storytelling from the web-based environmental learning environment”, Association for Educational Communications and Technology.

7.        Kouzes, J., & Posner, B. (2003)., “Encouraging the heart”, San Francisco, CA: Jossey-Bass.

8.        McDrury, J., & Alterio, M. (2003), “Learning through storytelling in higher education: Using reflection and experience to improve learning”, London, LK; Sterling, VA: Kogan Page Limited.

9.        McLellan, H.(2006), “Corporate storytelling perspectives”, Journal for quality and Participation, 29(1), pp. 17-20

10.     Morgan, S. & Dennehy, R., (1 997), “The power of organizational storytelling: a management development perspective”, Journal of Management Development, 16 (7), Retrieved May 29,2005, from Ebsco Host database.

11.     Parkin, M. (2004), “Tales for change”, London, UK; Sterling, VA: Kogan Page Limited.

12.     Richter, M. & Koppet, K. (2000), “How maximize training efficiency through storytelling”, StoryNet. Retrieved June 1, 2005 from http:/lwww.thestorynet.codarticles~essays/retention_article.com

13.     Robbins S. P., and Judge T. A (2013), Organizational behavior (15th Edition). pp.512-524. Prentice Hall. Pearson Higher Education AU

14.     Rose, C. & Nichol, M.J. (1997), “Accelerated learning for the 21"' century”, Dell Publishing: New York.

15.     Rossiter, M. (2002), “Narrative stories in adult teaching and learning”, Eric Digest. Retrieved June 1,2005, from Ebsco Host database.

16.     Senge, Peter (1990), “The fifth discipline: the art and practice of the learning organization”, New York: Doubleday. 

17.     Spear S. and Roper S. (2013), “Using corporate stories to build the corporate brand: An impression management perspective”, Journal of Product and Brand Management, 22(7), 491 – 502. DOI : https://dx.doi.org/10.1108/JPBM-09-2013-0387

18.     Teaching storytelling. (n.d.). National Council of Teachers of English. Retrieved June 7,2005 from https://www.ncte.org/about/over/positions/category/lang/107637.htm?source=gs






Jonida Gashi

Paper Title:

Employment Promotion Programs in Albania: Problems and Recommendations

Abstract: This paper aims to discuss and serve as encouragement for future debates on the effectiveness of current employment promotion programs in Albania, as well as on Albania’s stand facing the challenges from the European Union integration process. The paper examines the labor market in Albania, the effects of employment promotion programs undertaken, as well as the impact of participation in European Union pre-accession programs. By taking into account the future development of Albania, politically and economically, the paper intends to make some recommendations, mostly concerning the need to shift from funding welfare schemes for the employed and unemployed towards schemes that promote business and economic growth, and schemes that qualify and requalify the workforce.

economy of Albania, employment promotion schemes, unemployment, workforce qualification


1.        Institute of Statistics, Albania (2015). Quarterly Labor Force Survey - First Quarter 2015.
2.        Ministry of Labor, Social Affairs and Equal Opportunities, Albania (2011). Study on the Labor Market in Albania, p. 12.
3.        Boka, M. and Torluccio, G. (2013). Informal Economy in Albania. Academic Journal of Interdisciplinary Studies, Vol 2, No 8, pp. 212 - 221.
4.        Sectorial Strategy for Employment and Training 2014 - 2020 can be accessed at the official webpage of the Ministry of Welfare and Youth of Albania, at <https://www.sociale.gov.al/al/dokumente/strategji>.
5.        De Koning, J. (2005). Active Labor Market Policies: Relevance, Expenditure and Effectiveness. SEOR Working Paper 2, p. 10.
6.        Vangjeli, E., Stillo, S. and Teneqexhi, M. (2012). Impact of Active Labor Market Programs on Employment: Albania’s Case. Journal of Knowledge Management, Economics and Information Technology, February 2012, p. 3.
7.        The active labor market programs are based and function on numerous laws and bylaws, such as Law No. 7703, 11.05.1993, “On the social securities”, Law No. 7995, 20.09.1995, “On the promotion of employment”, Law No. 9355, 10.03.2005, “On the assistance and social services”, Council of Ministers Decree No. 27, 11.01.2012, “On the employment promotion program for women from special groups”, Council of Ministers Decree No. 199, 11.01.2012, “On the employment promotion program for the unemployed workers who enter the labor market for the first time”, etc.
8.        European Commission. (2012). Albania 2012 Progress Report, p. 48.
9.        The detailed data on the state budget of Albania for this year and previous years, refer to the official website of the Ministry of Finance of Albania, at <https://www.financa.gov.al/en/legislation/budget-treasury-debt>.