Research on Strategies for Chinese-English Translation of Company Profiles
Yujia Chen1, Mingzhi Ran2
1Yujia Chen, School of Foreign Languages and Cultures, Panzhihua University, Panzhihua, China.
2Mingzhi Ran, Professor, School of Foreign Languages and Cultures, Panzhihua University, Panzhihua, China.
Manuscript Received on 23 March 2025 | First Revised Manuscript Received on 27 March 2025 | Second Revised Manuscript Received on 20 May 2025 | Manuscript Accepted on 15 June 2025 | Manuscript published on 30 June 2025 | PP: 23-26 | Volume-11 Issue-10 June 2025 | Retrieval Number: 100.1/ijmh.H181211080425 | DOI: 10.35940/ijmh.H1812.11100625
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: As global economic integration deepens, numerous Chinese enterprises have expanded internationally. In this context, company profiles, serving as corporate ambassadors, assume a pivotal role in international business interactions. However, current research reveals that language barriers, cultural disparities, and other factors significantly impact translation quality. Most existing English translations of Chinese company profiles exhibit inconsistent quality and numerous deficiencies. This study investigates the challenges in translating Chinese company profiles into English through a systematic analysis and comparison of diverse profile types. This research seeks to enhance translation quality and support Chinese enterprises’ global market expansion by identifying translation shortcomings and proposing targeted solutions. Effective translations of company profiles must accurately render industry-specific terminology, mitigate potential misunderstandings stemming from Sino-Western cultural differences, and be tailored to diverse target audiences.
Keywords: Company Profile, Linguistic Features, English Translation Strategy.
Scope of the Article: Language