Volume-3 Issue-9, May 2019 – International Journal of Management and Humanities (IJMH)

I0271043919

IJMH Journal — Tue, 07 Sep 2021 09:19:53 +0000

The International Journal of Management and Humanities (IJMH) has ISSN: 2394-0913 (online), an open-access, peer-reviewed, periodical monthly international journal. This journal is published by Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP) in January, February, March, April, May, June, July, August, September, October, November, and December.The aim of the journal is to publish high quality peer–reviewed original articles in the area of Management and Humanities that covers Management: General Management, Strategic Management, Business and Marketing, Advertising, HRM, Organization Studies, National Resources Management, Crisis Management, Information Technology Management Technology Management, Industrial Management, Health and Safety Management, Executive Management, Entrepreneurship and Innovation, Enterprise Resource and Planning, Small/Family Business Management, Intra/Entrepreneurship, Government Policy on Entrepreneurship, Creating marketing Orientation, Managing Business Relationships, Financing Business and Accounting, Managing Work Place Motivation/Pressure/Stress De-layering and Structuring, Managing Learning and Improvement, Instilling Creativity, Managing Globalization and International Business, Managing Supply Chains, Developing/Leveraging Core Competencies Business Processes Improvement/Management, Quality Management and Continuous Improvement, E-Management Practices, Humanities: Information Technology Management, Persian Language and Literature, EFL, Educational Studies, Geography, Linguistics, Remote Sensing, Economy, Anthropology, Communication Studies, Cultural Studies, Development Studies, History, Industrial Relations, International Relations, Journalism, Languages, Law, Library Science, Linguistics, Literature, Novels and Short Stories, Philosophy, Poetry, Religion, Visual and Performing Arts. #Management #General Management #Strategic Management #Business and Marketing #Advertising #HRM #Organization Studies #National Resources Management #Crisis Management #Information Technology Management #Technology Management #Industrial Management #Health and Safety Management #Executive Management #Entrepreneurship and Innovation #Enterprise Resource and Planning #Small/Family Business Management #Intra/Entrepreneurship #Government Policy on Entrepreneurship #Creating marketing Orientation #Managing Business Relationships #Financing Business and Accounting #Managing Work Place Motivation/Pressure/Stress #De-layering and Structuring #Managing Learning and Improvement #Instilling Creativity #Managing Globalization and International Business #Managing Supply Chains #Developing/Leveraging Core Competencies #Business Processes Improvement/Management #Quality Management and Continuous Improvement #E-Management Practices #Humanities #Information Technology Management #Persian Language and Literature #EFL #Educational Studies #Geography #Linguistics #Remote Sensing #Economy #Anthropology #Communication Studies #Cultural Studies #Development Studies #History #Industrial Relations #International Relations #Journalism #Languages #Law #Library Science #Linguistics #Literature #Novels and Short Stories #Philosophy #Poetry #Religion #Visual and Performing Arts #PhD ademic #Scopus #SCI #LatticeScience #Springer #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons

Fin Tech: A New Avenue of Banks to Enhance Customer Digital Experience (DX)
Landa Ramesh
Dr. Landa Ramesh, Associate Professor, Department of Management Studies, K L E F, Vaddeswaram, Guntur (Andhra Pradesh) India.
Manuscript received on May 07, 2019. | Revised Manuscript received on May 14, 2019. | Manuscript published on May 15, 2019. | PP: 56-61 | Volume-3 Issue-9, May 2019. | Retrieval Number: I0271043919 /19©BEIESP
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The rise of fintech startups and the broadening ambitions of the world’s digital titans are putting increased pressure on traditional banks, insurers, and other players. Customers no longer expect their bank to provide the best digital experience (DX) amongst its peers, but amongst all the organizations they interact with. Due to a plethora of data, fintech startups have gained significant grip, by introducing innovative and successfully offering products and distinctive solutions for consumer demand, efficiently and conveniently at lower transaction cost. In view of increased number of digitally enlighten customer and rising adoption rate of finTecc, the banks and fintech firms should not view as a rivalry to each other but as collaborative partner on the grounds of their relevance and interdependence. The paper discussed the rationality behind collaborations of Banks with FinTech Startups, challenges and supportive Environment.
Keywords: FinTech, Bank, Collaboration, Digital Experience (DX).

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I0268043919

IJMH Journal — Tue, 07 Sep 2021 09:06:39 +0000

Enhancing Indigenous Agricultural Management Techniques: A Framework to Minimize Post-harvest Losses in Potato Farming in Bui Division, North West Region of Cameroon
Louis Mosake Njomo¹, Cecils Arnolds², Shillie Peter Ngek³
¹Dr. Louis Mosake Njomo, Department of Marketing, University of Douala (Essec), Douala, Cameroon.
²Prof. Cecils Arnolds, Graduate School of Business, Nelson Mandela Metropolitan University, Port Elizabeth, South Africa.
³Dr. Shillie Peter Ngek, Department of Agribusiness Technology, University of Bamenda.
Manuscript received on May 07, 2019. | Revised Manuscript received on May 14, 2019. | Manuscript published on May 15, 2019. | PP: 46-55 | Volume-3 Issue-9, May 2019. | Retrieval Number: I0268043919 /19©BEIESP
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Global food security is continuously being challenged by postharvest losses. This study focuses on minimizing postharvest losses in potato farming in Bui Division through making use of indigenous knowledge techniques. The methodological framework utilized to realize the aim of this study began with a review of literature in the area of study. The literature reviewed looked at indigenous knowledge practices across the world and how they have helped in preventing postharvest losses. The case study design was used to explore the phenomenon in detail. Purposeful Sampling was used to select research participants that could provide information rich in detail about indigenous potato farming practices in the study area. Individual interviews and focused group discussions were conducted with farmers, agricultural official, traditional rulers and staff of institutions that support agriculture. Participant observations were also carried out by the researcher. Field notes were recorded each time the researcher visited the villages. In the analyses, the author used the Thematic Network Analysis method. The findings of this study show that there are many benefits from using indigenous knowledge in potato farming and that if enhanced, the indigenous knowledge practices of small holder farmers in Bui Division can results in some gains especially minimizing postharvest losses. The framework for minimizing post harvest losses as suggested by this study may enable policy makers and stakeholders to tailor efforts towards minimizing postharvest losses by enhancing the indigenous knowledge techniques of the farmers. This study will make a contribution in the enhancement of indigenous knowledge on the prevention of postharvest losses in potato farming. The study could also serve as a reference document for potato farmers and other stakeholders who may be interested in helping small holders farmers engaged in potato farming.
Keywords: Indigenous Knowledge, Agriculture, Postharvest Loss, Thematic Network Analysis, Potato Cultivation.

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I0267043919

IJMH Journal — Tue, 07 Sep 2021 08:57:32 +0000

Assessment of Creativity in Fashion Design Education in India
Arindam Das¹, Sibichan Mathew²
¹Mr. Arindam Das, Campus Director, National Institute of Fashion Technology (NIFT) Gandhinagar (Gujarat), and Campus Director (I/c), NIFT Bhopal (Madhya Pradesh), India.
²Dr. Sibichan K. Mathew, Professor of Fashion Management Studies, National Institute of Fashion Technology (NIFT), New Delhi who also holds charge as Campus Director Kangra (Himachal Pradesh), India.
Manuscript received on May 05, 2019. | Revised Manuscript received on May 14, 2019. | Manuscript published on May 15, 2019. | PP: 42-45 | Volume-3 Issue-9, May 2019. | Retrieval Number: I0267043919 /19©BEIESP
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Creativity has been given a myriad of definitions, and involves generating innovative outcomes, ranging from an entirely new concept to an improvement of an existing idea. Such outcomes are often interpreted in relation to a particular field of application within a given domain. In design education too creativity, innovation and design are closely interlinked in the transformation of ideas into desired output, as part of a process where students are encouraged to convert abstract ideas into concrete outcomes. This is largely applicable to fashion education also, a major domain of design education, which, with its intrinsic connect to an industry concentrated on trend-driven innovative products, needs to assess creative potential through enhancement of divergent thinking and cognitive skills in an open perspective, and with focus on outcomes rather than grades. Fashion design education in India uses assessment methodology that is dissimilar to that used by other educational institutions in higher education. Assessment and evaluation followed in Indian schools are mostly based on written examinations, and largely driven by rote learning. In contrast fashion design programmes tend to rely primarily on encouraging creative thinking and applications based on explorations and innovative problemsolving, and assessment conducted through mentoring sessions, portfolios, presentations and juries. This paper seeks to identify and critically review key issues related to assessment of creativity for under-graduate level Fashion Design education in India against the background of some key parameters of creativity in design identified through earlier research.
Keywords: Creativity, Innovation, Design, Design Education, Fashion Design Education, Assessment, Assessment of Creativity.

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I0265043919

IJMH Journal — Tue, 07 Sep 2021 08:53:04 +0000

The Heart and Soul of Higher Education
Rajarethinam Emmanuel¹, S. Chandrachud², S. Thangamayan³
¹Dr. Rajarethinam Emmanuel, Assistant Professor, Department of Economics, Vels Institute of Science, Technology & Advanced Studies (VISTAS), Chennai (Tamil Nadu), India.
²Dr. S. Chandrachud, Professor, Department of Economics, Vels Institute of Science, Technology & Advanced Studies (VISTAS), Chennai (Tamil Nadu), India.
³Dr. S. Thangamayan, Assistant Professor, Department of Economics, Vels Institute of Science, Technology & Advanced Studies (VISTAS), Chennai (Tamil Nadu), India.
Manuscript received on May 05, 2019. | Revised Manuscript received on May 14, 2019. | Manuscript published on May 15, 2019. | PP: 36-41 | Volume-3 Issue-9, May 2019. | Retrieval Number: I0265043919 /19©BEIESP
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The beneficial outcome of scientific knowledge for any society of the modern era is just too overwhelming to be replaced or to be disregarded. And yet, there also seems to be something deeply missing in our current system of education. Nearly two thousand years back, the Indian sages had achieved the glory of discovering, formulating and spreading the art of unification, and we called it Yoga or the Brahma Gnana. The huge challenge that awaits us is to discover something similar — the kernel that can unify the vastly varying subjects taught in our universities – something that can be called the yogic science built on the very foundations of the physical and biological sciences of our times. As things stand right now, our universities may be acclaimed for their hundreds of thousands of specializations, but not in the least for bringing out holistic human beings who would command the respect of the entire world. In this paper, we explore how the findings of cognitive neuroscience and the splitting of consciousness back to its basic sensations, can not only produce a new discipline of science; but indeed can turn out to be the heart and soul of Higher Education.
Keywords: Fundamental fields; Basic sensations; Cognitive neuroscience; Art of Unification.

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I0261043919

IJMH Journal — Tue, 07 Sep 2021 08:45:45 +0000

Nato’s Relevance in The New Security Environment
S. Krishnan
S. Krishnan, Assistant Professor, Department of History, Apex Professional University, Pasighat (Arunachal Pradesh), India.
Manuscript received on May 02, 2019. | Revised Manuscript received on May 14, 2019. | Manuscript published on May 15, 2019. | PP: 29-35 | Volume-3 Issue-9, May 2019. | Retrieval Number: I0261043919 /19©BEIESP
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The growing threats to security, which over the past decade have reached unprecedented and unimaginable levels in becoming unpredictable, unconventional and asymmetric, have challenged the traditional perception of the Alliance’s role and mission. Modern security developments stemming from globalisation and advances in technology have led to significant changes in the security environment, and NATO has had to adjust its structure and policy in response. Due to these shifts in the security environment, the focus of NATO’s security objectives was gradually transferred from traditional collective self-defence to other forms of tackling global issues. In 2010, the Alliance’s new security challenges were highlighted in the NATO new Strategic Concept, in which NATO redirected its policies and actions into a more flexible approach to security. Its focus on crisis management and cooperative security represented major leaps forward in defining the role of the Alliance as a flexible, decentralised and inclusive structure capable of responding to global security challenges with a globalised and proactive approach. As the reach and range of the NATO missions significantly expanded – with new goals that transcend the traditional “Article 5 missions” – it became evident that the parameters that determine the effectiveness of the NATO command structure had to be redefined. Against this backdrop, the need for the Alliance to adapt its internal command structure to the complex and diverse challenges and to effectively manage the large spectrum of missions has become increasingly relevant.
Keywords: Self-defence, NATO, security, Soviet Union, Cold War, Globalisation.

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I0251043919

IJMH Journal — Tue, 07 Sep 2021 08:41:30 +0000

A Study on Environmental Awareness and Responsibility of Disposal of Old Mobile Phones
Nanda Prakash
Nanda Prakash, Student, Department of Management, Amrita Vishwa Vidyapeetham, Kollam (Kerala), India.
Manuscript received on April 30, 2019. | Revised Manuscript received on May 14, 2019. | Manuscript published on May 15, 2019. | PP: 25-28 | Volume-3 Issue-9, May 2019. | Retrieval Number: I0251043919 /19©BEIESP
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: With the increasing usage of mobile phones and access to the new technologies in recent years the challenges concerning with disposal of old mobile phones are making trouble. To understand more about the topic two variables relating to the topic are considered awareness and ascribed responsibility. The study tries to identify the people’s awareness towards the old mobile phone disposal and level of ascribed responsibility in people towards improving the concern of e-waste. The study is conducted with students as the respondents to understand about the topic. It helps to know the environmental awareness of people from with diverse background to contribute towards the socially acceptable ways of old mobile phone disposal
Keywords: Environmental Awareness, E-Waste, Mobile Phone Disposal.

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I0263043919

IJMH Journal — Tue, 07 Sep 2021 08:37:09 +0000

Investigating The Relationship between Employee’s Emotional Quotient and Their Job Performance: With Special Reference to Private Management Institutions
Saurabh Gupta
Dr. Saurabh Gupta, Associate Professor, KIMS PGDM College, Unnao (Uttar Pradesh), India.
Manuscript received on April 30, 2019. | Revised Manuscript received on May 10, 2019. | Manuscript published on May 15, 2019. | PP: 18-24 | Volume-3 Issue-9, May 2019. | Retrieval Number: I0263043919 /19©BEIESP
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Emotional intelligence is essential factor responsible for determining success in life and psychological wellbeing seems to play an important role in shaping the interaction between managers and employees in their work environment. Objective: The primary objective of this study is to investigate the relationship between employee’s emotional quotient and job performance. Methodology: This study is basically descriptive-cross sectional in nature. Stratified sampling method is used to collect the data from sample. The primary data is collected with the help of questionnaire on 5 point scale. Findings: The results have shown that there is a strong impact of managing emotional quotient on employee’s performance which ultimate increase their commitment towards organization. Practical Implications: Organizations should take initiative to improve the emotional quotient level of their employees as it plays a significant role in the kind of work an employee produces, and the relationship he or she enjoys in the organization and enhance employees’ commitment towards organization.
Keywords: Emotional quotient, Job performance, Employee’s commitment.

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I0262043919

IJMH Journal — Tue, 07 Sep 2021 07:45:50 +0000

A study on the Effects of Sales Promotion of Herbal Products on Consumer Buying Behavior at Nagpur City
Taffajulali M. Sayyad¹, Snehal Godbole²
¹Mr. Taffajulali M. Sayyad, Student, Dr. Ambedkar Institute of Management Studies and Research, Deekshabhoomi, Nagpur (Maharashtra), India.
²Dr. Snehal Godbole, Assistant Professor, Faculty of Marketing Management, International Business and Banking & Insurance, Dr. Ambedkar Institute of Management Studies and Research, Deekshabhoomi, Nagpur (Maharashtra), India.
Manuscript received on April 18, 2019. | Revised Manuscript received on May 10, 2019. | Manuscript published on May 15, 2019. | PP: 12-17 | Volume-3 Issue-9, May 2019. | Retrieval Number: I0262043919 /19©BEIESP
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: With changing time the requirement and choices of the customers have changed. There are several factors that are responsible for this change. The Herbal industry is growing as customers are now becoming more health and skin conscious. The purpose of this research paper is to find out the behaviour of the consumers with respect to the promotional strategies uses by the herbal companies for profit maximization. For the purpose of this study the parameters that were considered to find out the influence on the buying behaviour were that how sales promotion techniques are most important to attract customers and through that process they can increase profit of the companies. Price Discount, Free sample, Buy-one Get-one free, Loyalty program.
Keywords: Promotional strategies, price discounts, loyalty programs.

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I0242043919

IJMH Journal — Tue, 07 Sep 2021 07:39:59 +0000

Employees Engagement through Personal Fitness and Health
J. Arthi
Dr. J. Arthi, Associate Professor, Avinashilingam School of Management Technology Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore (Tamil Nadu), India.
Manuscript received on April 15, 2019. | Revised Manuscript received on May 09, 2019. | Manuscript published on May 15, 2019. | PP: 8-11 | Volume-3 Issue-9, May 2019. | Retrieval Number: I0242043919/19©BEIESP
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Employee engagement portrays the commitment and energy that employees bring to work and is a vital indicator of their involvement and engagement to the organization. Employees who are engaged are more productive, content and more likely to be loyal to an organization. The growing attractiveness of wellness programs shows that more and more operatives have come to realize that a healthier workforce offers a way to control continually increasing healthcare costs and contribute productively towards organizational excellence. When organizations employ sound HR practices in place, they are more likely to discover that employees feel satisfied, happy, secured and will work to their full potential. Engaging an employee actively is more holistic and takes into consideration the physical, environmental, intellectual, emotional, spiritual, occupational and mental health of employees. Employee Wellness doesn’t just benefit the employee — an organisation filled with healthy, balanced and fulfilled employees is a conducive workplace that retains its employees. Gallup defines engaged employees as those who are involved in and enthusiastic about their work and workplace. But the majority of employees are indifferent, sleepwalking through their workday without regard for their performance or their organization’s performance. As a result, vital economic influencers such as growth and innovation are at risk. Employees feel miserable while at work, and that misery follows them home, compounding their stress and negatively affecting their overall well-being. Organizations need to understand what managers are doing in the workplace to create or destroy engagement. Engaged employees are more likely than their colleagues to say their managers help them set work priorities and performance goals.
Keywords: Employee Engagement, Wellness, HR practices, Holistic involvement, Organisational Excellence.

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I0241043919

IJMH Journal — Tue, 07 Sep 2021 07:35:24 +0000

Techno Stress Creators -An Exploratory Research on Teaching and Non Teaching Staff Working in Colleges
Pooja Sareen
Ms. Pooja Sareen, Assistant Professor & Research Scholar, Post Graduate Government College, Chandigarh (Punjab), India.
Manuscript received on April 08, 2019. | Revised Manuscript received on May 09, 2019. | Manuscript published on May 15, 2019. | PP: 1-7 | Volume-3 Issue-9, May 2019. | Retrieval Number: I0241043919 /19©BEIESP
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Employees at all levels in Education experience some level of stress related to the use of information and computer technologies at work and the type of techno-stress experienced by employees may fluctuate which includes data effluence, multitasking, computer hassles, technology addiction, and techno strain etc. Technology in education relies on encompassing both material aspects, such as machines and networking hardware, and organizational aspects like organizational systems, learning techniques and methods applied, and skills evaluation. In this paper an attempt is made to derive various Techno stress creators. Furthermore, it is an attempt to establish the relationship between techno stress creators with gender, region and department.
Keywords: Multitasking, Computer Hassles, Technology Addiction, Region and Department.

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