Volume-4 Issue-10, June 2020 – International Journal of Management and Humanities (IJMH)

J10140641020

IJMH Journal — Fri, 10 Sep 2021 06:45:59 +0000

The International Journal of Management and Humanities (IJMH) has ISSN: 2394-0913 (online), an open-access, peer-reviewed, periodical monthly international journal. This journal is published by Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP) in January, February, March, April, May, June, July, August, September, October, November, and December.The aim of the journal is to publish high quality peer–reviewed original articles in the area of Management and Humanities that covers Management: General Management, Strategic Management, Business and Marketing, Advertising, HRM, Organization Studies, National Resources Management, Crisis Management, Information Technology Management Technology Management, Industrial Management, Health and Safety Management, Executive Management, Entrepreneurship and Innovation, Enterprise Resource and Planning, Small/Family Business Management, Intra/Entrepreneurship, Government Policy on Entrepreneurship, Creating marketing Orientation, Managing Business Relationships, Financing Business and Accounting, Managing Work Place Motivation/Pressure/Stress De-layering and Structuring, Managing Learning and Improvement, Instilling Creativity, Managing Globalization and International Business, Managing Supply Chains, Developing/Leveraging Core Competencies Business Processes Improvement/Management, Quality Management and Continuous Improvement, E-Management Practices, Humanities: Information Technology Management, Persian Language and Literature, EFL, Educational Studies, Geography, Linguistics, Remote Sensing, Economy, Anthropology, Communication Studies, Cultural Studies, Development Studies, History, Industrial Relations, International Relations, Journalism, Languages, Law, Library Science, Linguistics, Literature, Novels and Short Stories, Philosophy, Poetry, Religion, Visual and Performing Arts. #Management #General Management #Strategic Management #Business and Marketing #Advertising #HRM #Organization Studies #National Resources Management #Crisis Management #Information Technology Management #Technology Management #Industrial Management #Health and Safety Management #Executive Management #Entrepreneurship and Innovation #Enterprise Resource and Planning #Small/Family Business Management #Intra/Entrepreneurship #Government Policy on Entrepreneurship #Creating marketing Orientation #Managing Business Relationships #Financing Business and Accounting #Managing Work Place Motivation/Pressure/Stress #De-layering and Structuring #Managing Learning and Improvement #Instilling Creativity #Managing Globalization and International Business #Managing Supply Chains #Developing/Leveraging Core Competencies #Business Processes Improvement/Management #Quality Management and Continuous Improvement #E-Management Practices #Humanities #Information Technology Management #Persian Language and Literature #EFL #Educational Studies #Geography #Linguistics #Remote Sensing #Economy #Anthropology #Communication Studies #Cultural Studies #Development Studies #History #Industrial Relations #International Relations #Journalism #Languages #Law #Library Science #Linguistics #Literature #Novels and Short Stories #Philosophy #Poetry #Religion #Visual and Performing Arts #PhD ademic #Scopus #SCI #LatticeScience #Springer #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons

Diasporic Elements in Amit Chaudhuri’s Odysseus Abroad
Makwana Ajay
Makwana Ajay Lalabhai*, Assistant Professor, Department of English, Government Arts College, Kawant, Chhotaudepur, Gujarat, India.
Manuscript received on June 10, 2020. | Revised Manuscript received on June 19, 2020. | Manuscript published on June 30, 2021. | PP: 224-228 | Volume-4, Issue-10, June 2020. | Retrieval Number: J10140641020/2020©BEIESP | DOI: 10.35940/ijmh.J1014.0641020
Open Access | Ethics and Policies | Cite
© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The present paper has been specifically designed to investigate diasporic elements in the selected novel of Amit Chaudhuri’s Odysseus Abroad. Indian diaspora literature has emerged as an academic discipline in the age of multi-culturalism and transnationalism. It has been flourished by Indian origin authors who have migrated in different nations for different reasons. The galaxy of Indian Diaspora literature is enriched by notable male-female authors who have projected the trauma and complexities of abroad life in their fictional works. Amit Chaudhuri is a prestigious literary figure in the modern indian diasporic writing. The novel portrays a saga and suffering of young indian Bengali boy Ananda who migrate to the Oxford University, England to peruse his degree in literature. Ananda face many challenges in newly adopted western culture. Throughout his journey in foreign land, Ananda exhibit different tropical issues like identity crisis, homesickness, displacement, exile and alienation. Odysseus Abroad is a conspicuous diasporic text which represents a painful journey of a young indian student in abroad. The selected novel will be scrutinized from the angle of diaspora literary study.
Keywords: Diaspora, identity crisis, complexities, exile, migrate, alienation.

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J09580641020

IJMH Journal — Fri, 10 Sep 2021 06:38:17 +0000

Development of Trade Relations Between Mexico and China Under Non-Bilateral Trade Treaties
Paola Barrera Ibarra
Paola Barrera Ibarra*, Law Degree, National Autonomous University of Mexico.
Manuscript received on June 09, 2020. | Revised Manuscript received on June 17, 2020. | Manuscript published on June 30, 2021. | PP: 190-223 | Volume-4, Issue-10, June 2020. | Retrieval Number: J09580641020/2020©BEIESP | DOI: 10.35940/ijmh.J0958.0641020
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The Diplomatic relations between Mexico and the People´s Republic of China were established on February 14, 1972, after the Mexican government joined in October 1971 to vote in favor of the Asian country joining the United Nations as sole representative of that nation and accepting the principle of “one China” based on the recognition of the indivisibility of its territory. Even though China and Mexico have not signed any Free Trade Agreement, economically speaking China is today the second largest commercial partner of Mexico in the world and the third global destination of Mexican exports. Under the Mexico-China Comprehensive Strategic Association, agreements have been generated that have improved Mexico’s access to the Chinese market. Still the bilateral trade balance between these two countries has been in deficit for Mexico, especially as a result of the push achieved by the PRC after joining the World Trade Organization.This research attempts to analyses the trade relationship between Mexico and China in the context SWOT analysis, that it, from the strengths, weaknesses, opportunities and threats such partnership has, also analyses whether or not this two nations are strategic partners, as well as whether or not their economies reflect any benefit as a consequence of their trade activity. At the end of this research, it was found that Mexico’s trade exchange with China has not opened real opportunities for Mexican foreign trade, and therefore has not managed to become a key factor in the growth of the Mexican economy, which partly is due to the deficit reported by México, which show that commercial exchange has not been equitable between the two parties.
Keywords: China and Mexico trade relationship, Mexican Trade, Chinese Trade.

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J09860641020

IJMH Journal — Fri, 10 Sep 2021 06:32:53 +0000

Use of Road Stabilizers in Sensitive Environments
P McKendry
P McKendry*, Technical Director, SLR Consulting (UK) Ltd.
Manuscript received on June 09, 2020. | Revised Manuscript received on June 17, 2020. | Manuscript published on June 30, 2020. | PP: 168-189 | Volume-4, Issue-10, June 2020. | Retrieval Number: J09860641020/2020©BEIESP | DOI: 10.35940/ijmh.J0986.0641020
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Road infrastructure is key for any developing country to enable its expansion such as those in Africa. Natural road construction materials can become depleted and increasing traffic loads produce higher maintenance requirements, leading to research to develop additives that can be used to enhance the engineering properties of available pavement soils. Providing all weather roads for large vehicles in rural areas, such as Northern Namibia, are often based only on the available soils, involving compaction and use of stabilizers, is required to both provide a suitable load bearing road surface and maintain the road network. The region is also environmentally sensitive to any potentially adverse impacts of chemicals that may be released into the environment during construction or as breakdown products. A number of road stabilizer products are available and the choice of stabilizer must take into account both its specific properties and the sensitivity of the environment where it is to be used to any environmental impacts. The main stabilizer types are cementitious, bituminous and chemical, with the latter broken down in a range of materials including synthetic polymer binders, organic and ionic compounds, salts, enzymatic products and combinations thereof. Twenty available stabilizer products were considered in terms of their environmental properties and assessed against the published literature and the general findings reported in terms of the overall ranking of the environmental impact of stabilizer types.
Keywords: Environmental impact, roads, sensitivity, stabilizers.

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J10160641020

IJMH Journal — Fri, 10 Sep 2021 06:27:17 +0000

Exploring the Role of Merchant Banker as Capital Market Intermediary: With Special Reference to Role Played Under Stock Market
Subhajit Chakraborty
Subhajit Chakraborty*, Subhajit Chakraborty, Assistant Professor of Law, Adamas University.
Manuscript received on June 09, 2020. | Revised Manuscript received on June 17, 2020. | Manuscript published on June 30, 2021. | PP: 161-167 | Volume-4, Issue-10, June 2020. | Retrieval Number: J10160641020/2020©BEIESP | DOI: 10.35940/ijmh.J1016.0641020
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: For smooth and effective governance of corporate organizations and to achieve a sustainable development in the corporate fraternity, organizations require finance both for financing the fixed capital as well as for working capital. Finance is such an important aspect of business that enterprises cannot sustain without its interference and as such right from its incorporation till it’s winding up finance occupies a pivotal position. It is not only for the small and big enterprises which requires finance but also the entire economic structure of the country keeps reliance on it. As corporate sector contributes towards Indian economy about 53 % of Gross Domestic Product, the role of security market under the cloak of Security Exchange Board of India plays an important role in contributing to the Indian Economy. Security market also known as the stock market is a platform where a company can raise its fund or share-capital through the means of various kinds of marketable and financial instruments carrying voting rights, interest and payment of dividend both at domestic and international level. For a sustainable corporate governance, a compliance framework has to be established which will help and support the risk management system during identifying the sources of corporate funding and the pools of fund both from domestic capital market and international markets. Corporates should first create an established framework which will help them to evaluate and assess their financial requirement to the extent of managing funds from various sources. It is true that a company issues securities to the investors through the mechanism of initial public offering and further public offering in primary market and in furtherance such securities are additionally traded in secondary market through the platform of recognized stock exchange which makes it crystal clear that there is no direct congruence or connection between the issuer company and the security holders. In this gap the role played by the intermediaries are pertinent for the operations relating to issuance and trading of securities and as such merchant banker is one of the key intermediary in capital market appointed by the issuer company for public issue management. The paper will focus on the role played by the merchant banker in primary market. It will also attempt to define how the merchant banker functions with due regard to public issue management, credit rating of shares and how it complies with the changing laws and regulations for an effective management of corporate transactions.
Keywords: Promoting, finance, intermediary, capital market, merchant banker.

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J10100641020

IJMH Journal — Fri, 10 Sep 2021 06:06:34 +0000

Medium Sized Firms in India and Their Dynamic Adjustment Towards Their Target Debt Equity Structure
Banajit Changkakati¹, Pradeep Kumar Jain²
¹Banajit Changkakati*, Department of Business Administration, Gauhati University, Guwahati, India.
²Pradeep Kumar Jain, Department of Business Administration, Gauhati University, Guwahati, India.
Manuscript received on June 09, 2020. | Revised Manuscript received on June 17, 2020. | Manuscript published on June 30, 2021. | PP: 153-160 | Volume-4, Issue-10, June 2020. | Retrieval Number: J10100641020/2020©BEIESP | DOI: 10.35940/ijmh.J1010.0641020
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: There have been very few studies done over the world to determine the profitability of firms given the firms expected financial leverage or debt equity structure. Studies from all over the world have identified various factors that are vital in influencing the target debt equity structure of firms. However, different factors vary in terms of their influence on determining the optimal debt equity structure of firms for different countries. This paper researches into various firm specific factors for medium sized companies in India and makes an in-depth analysis to establish the relationship of their impact on medium sized firms which move towards the target debt equity structure through a dynamic process. The medium sized companies have been sampled keeping in mind the market capitalization of these firms in India. This research work tries to explain those factors which have an influence on achieving the optimum debt equity structure for medium sized firms and tries to study how these firms could use their resources in consolidating upon these firm specific factors for the overall profitability of the firms. This line of research has been rarely tried in the Indian context and it promises an innovative insight into scientific research on determining a firm’s profitability. This research work is based on a very unique analytical tool namely the General Method of Moments (GMM) which is a Nobel award winning analytical tool first proposed by its founder Lars Peter Hansen in 1982.This research work is purely quantitative and empirical in nature and is academically relevant for academicians and industry equally.
Keywords: Capital structure, Speed of adjustment, General Methods of Moments (GMM), Instruments, error term, Endogeneity.

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J10090641020

IJMH Journal — Fri, 10 Sep 2021 05:58:52 +0000

Educational and Psychological Impacts of Corona-phobia and Movement Control Order
Sa’adu Isa Bashar¹, Ramatu Muhammad Maiwada², Abdulmumini Inda³
¹Sa’adu Isa Bashar*, Educational Foundations, Sokoto State University, Sokoto, Nigeria.
²Ramatu M. Maiwada, Educational Foundations, Sokoto State University, Sokoto, Nigeria.
³Abdulmumini Inda, Department of Arts Education, Faculty of Education Taraba State. Nigeria.
Manuscript received on June 09, 2020. | Revised Manuscript received on June 17, 2020. | Manuscript published on June 30, 2021. | PP: 149-152 | Volume-4, Issue-10, June 2020. | Retrieval Number: J10090641020/2020©BEIESP | DOI: 10.35940/ijmh.J1009.0641020
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Covid19’s pandemic outbreak has dwarfed the global community to its knees so that the world was enveloped by panic, uncertainty and confusion. The quest for measures to control the plague has remained a challenging priority for each nation. Some of the world’s most popular measures include restricting the movement of peoples, social distancing and isolation. Such tactics have created a great deal of mayhem, crises, and ultimately influence all social life interests including schooling, economy, religion and others. This study seeks to examine the educational and psychological impacts of Corona-phobia and the Movement Control Order (MCO) rule on Nigerian graduate students in Universiti Teknologi Malaysia (UTM). The study was quantitative, consisting as its population of all 380 postgraduate students. A sample of 191 participants was randomly selected with reference to guidelines from Krejcie and Morgan. Also developed and distributed among the respondents was a questionnaire whose validity and reliability were 0.7 and 0.8 respectively. Findings revealed that Corona-phobia and Movement Control Order developed fear, hopelessness and stigmatization coupled with denial of access to physical library, laboratory facilities, academic consultations, and conducting excursion functions. It is recommended among other things that the UTM authorities should introduce online services, academic activities and programmes to enable E-lectures, E-exams, E-supervision, E-submission of thesis, E-proposal defense, E-viva presentation, E-approvals, E-corrections, E-visa renewal, and E-visa cancellation etcetera. These will ensure continuity of the educational programmes during the pandemic period and will reduce the boredom, anxiety and depression among students.
Keywords: Corona-phobia, Educational, Impacts, MCO, Psychological, UTM.

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J10010641020

IJMH Journal — Fri, 10 Sep 2021 05:47:32 +0000

The Gold Cliché
Ahmad Shauqi Zubir¹, Azwadi Ali²
¹Dr. Ahmad Shauqi Haji Mohamad Zubir*, Lecturer, School of Business and Maritime Management, University Malaysia.
²Dr. Azwadi Ali, Associate Professor, School of Maritime Business and Management, University Malaysia.
Manuscript received on June 09, 2020. | Revised Manuscript received on June 17, 2020. | Manuscript published on June 30, 2021. | PP: 141-148 | Volume-4, Issue-10, June 2020. | Retrieval Number: J10010641020/2020©BEIESP | DOI: 10.35940/ijmh.J1001.0641020
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: This study reports the findings from an extensive literature review on the factors that influence the prices of gold and the connections/interrelationships among global gold markets. Among other things, evidence observed from the literature review suggests that whilst there are seven main markets for gold across the world now, the prices of gold in the US and other markets do not have much impact on the prices of gold in the UK. The evidence also suggests that the impacts of the other factors like the exchange rate of the US dollar, inflation rate, interest rate, etc., on the price of gold are hard to quantify and use in a pricing model. Further, as more researches being published regarding gold factors, the newly discovered factors become intertwined with the factors that were discovered earlier by previous researches, hence complicates the explanation of gold factors.
Keywords: Gold markets, Gold prices, Gold factors, LBMA, COMEX, Gold futures, Gold mining, Gold demand and supply, Interest rate, Inflation rate, Currency, Gold ETF.

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J09930641020

IJMH Journal — Fri, 10 Sep 2021 05:38:49 +0000

Administration of Telecommunication Company Staff Potential in Ukraine
Iryna Kovshova¹, Nataliia Dubovyk², Tetiana Zubko³
¹Kovshova I. O., Professor, Department of Marketing and Business Management, National University «Kyiv-Mohyla Academy», Ukraine.
²Dubovyk N. A.*, Associate Professor, Department of Documentation and Information, State University of Telecommunications (Kyiv, Ukraine).
³Zubko T. L., Associate Professor, Department of Economics and Finance, Kyiv National University of Trade and Economics, Ukraine.
Manuscript received on June 09, 2020. | Revised Manuscript received on June 17, 2020. | Manuscript published on June 30, 2021. | PP: 135-140 | Volume-4, Issue-10, June 2020. | Retrieval Number: J09930641020/2020©BEIESP | DOI: 10.35940/ijmh.J0993.0641020
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The goal of the article is to develop theoretical and methodological guideline and practical recommendations for administration of staff potential by telecommunication companies based on marketing management in the modern conditions. The methodological basis of the research are fundamentals of the modern socio-economic theory, management and marketing grounded on the system-synergistic approach to staff potential administration in domestic telecommunication companies and international corporations in Ukraine. Within the framework of this approach, general scientific and specific methods of cognition have been used, in particular: analysis and synthesis, scientific abstraction, deduction and induction, dialectical analysis, statistical analysis, economic and mathematical modeling. The scientific novelty of the research lies in the development of system-synergetic paradigm of marketing management in telecommunication companies, which provides optimal harmonization of goals of companies with various benefits of interested parties to create a social effect. Conclusions. Implementation of marketing management by domestic telecommunication companies and international corporations in Ukraine is favourable for creating reputation of a reliable supplier of products and services to consumers, popularization of an employer brand, maximum satisfaction of consumer requirements, formation of balanced management system with coordination of actions according to different dynamic cycles for simultaneous achievement of economic and organizational effectiveness and a social effect.
Keywords: Marketing management, telecommunication company, staff potential, TC company, social effect, employer brand, economic and organizational effectiveness, managerial staff, staff potential administration.

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J09920641020

IJMH Journal — Fri, 10 Sep 2021 05:29:37 +0000

Priority Sector Lending by Public and Private Sector Banks in India
D. Veena¹, G. V. Bhavani Prasad²
¹Dr. D. Veena*, ICSSR PDF Scholar, University College of Commerce and Business Management, Kakatiya University, Warangal, Telangana State, India.
²Prof. G. V. Bhavani Prasad, Emeritus Professor, University College of Commerce and Business Management, Kakatiy University, Warangal, Telangana State, India.
Manuscript received on June 08, 2020. | Revised Manuscript received on June 17, 2020. | Manuscript published on June 30, 2020. | PP: 126-134 | Volume-4, Issue-10, June 2020. | Retrieval Number: J09920641020/2020©BEIESP | DOI: 10.35940/ijmh.J0992.0641020
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Priority Lending is critical to the inclusive growth in India. The credit distribution to the priority sectors is vital in ensuring that the economic growth is even and percolates down to all levels in the economy. RBI made it mandatory to the Scheduled Commercial Banks (SCB) in India for providing credit delivery to critical sectors identified as part of priority sector. RBI mandated all the banks should achieve the targets and sub targets of priority sector lending as minimum percent of Adjusted Net Bank Credit (ANBC) or Off – Balance sheet Exposure (OBE) whichever is higher. This paper aims at understanding the credit delivery to Priority Sector by Public Sector Banks (PSBs), Private Sector Banks (PrSBs), analyze the ability of the banks to meet the targets and sub targets as Agriculture Advances, Micro, Small and Medium Enterprises Advances and Weaker Sections Advances and whether these banks are meeting the recommendations of the RBI in providing credit to different sub segments of priority sector especially, Agriculture, MSMEs and Weaker sections. Ratios were calculated to check the proportion of these priority advances in the total advances, the percentage of priority in the ANBC. The statistical tools are used to check the significant variation of priority lending by these banks. Public Sector banks are proved that they are dominant partners in this strategy for sustainability of financial inclusion through lending to all the target and sub targets as per the RBI norms. Major portion of PrSBs lending is towards MSMEs while PSB were targeting more on agriculture and weaker sections.
Keywords: Priority Sector, Public Sector Bank, Private Sector Bank, Adjusted Net Bank Credit, Off Balance Sheet Exposure, Total Advances, Agriculture, Micro, Small and Medium Enterprises and Weaker Sections.

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J09900641020

IJMH Journal — Fri, 10 Sep 2021 05:20:56 +0000

The Effect of Advertising Attraction and Brand Embassy on Shopee Purchase Decisions
Farras Nabilah
Farras Nabilah*, Department of Financial And Banking Administration, Perbanas Institute Of Marketing Management, Jakarta, Indonesia.
Manuscript received on June 10, 2020. | Revised Manuscript received on June 22, 2020. | Manuscript published on June 30, 2020. | PP: 119-126 | Volume-4, Issue-10, June 2020. | Retrieval Number: J09900641020/2020©BEIESP | DOI: 10.35940/ijmh.J0990.0641020
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Through the development of technology and the increasing number of internet usage at this time, it is very interesting that many various business businesses to market their products through e-commerce, resulting in considerable business competition for participating companies. In e-commerce business competition, companies use various marketing strategies related to communication, one of which is advertising, because advertising attracts many consumers to see their products on the e-commerce site. In the use of advertising strategies, companies must have a variety of creative concepts in pairing their advertisements, one of which is by requiring ad stars who will present their products to consumers who can be said to be brand ambassadors. Companies must be smart in choosing brand ambassadors who will be used as weapons to market their products in these advertisements, in order to attract many consumers to view these products and buy them. So, the appeal of advertising and brand ambassadors is very important in making purchasing decisions. Because of the existence of attractive advertisements and brand ambassadors that can attract consumers to buy makes the company’s best strategy to market its products. The research I did was to analyze the effect of ad appeal on Shopee’s online purchasing decisions and also analyze the influence of brand ambassadors on Shopee’s online purchasing decisions. The method used in this study is a survey method with a questionnaire as primary data. The results of research that uses the attractiveness of advertising and brand ambassadors find that the attractiveness of advertisements has a significant effect on purchasing decisions and brand ambassadors also show a significant influence on purchasing decisions. So it can be concluded that advertising and brand ambassadors have a very important role in the company’s strategy in marketing its products.
Keywords: The attractiveness of advertising, Brand Ambassador and Purchase Decision.

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